BWF World Junior Badminton Championships 2018 welcomes Li Ning as Title Sponsor

(Toronto, Ontario) – The local organizing committee of the BWF World Junior Badminton Championships 2018 is pleased to welcome Li-Ning as the official title sponsor for the Championships.

Li-Ning, headquartered in Beijing, is one of the leading sports brand companies in China. They provide sporting goods including footwear, apparel, equipment, and accessories. Today, the company is a world leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, champion gymnast Li Ning. Li founded the company in 1990 with the goal of providing Chinese athletes with a national brand to wear on the world stage.

Len Carter, president of LN Distribution Inc. said, “kudos to Badminton Canada, Badminton Ontario and the organizing committee, for bringing this world class event to the GTA [Greater Toronto Area]. Badminton is the top participatory sport in Markham area schools and this is an opportunity for local club players to witness the sport at an extremely high level”. LN Distribution Inc. will act as the official Li-Ning representative for the BWF World Junior Badminton Championships 2018.

“We are extremely pleased that Li-Ning has joined us as our major sponsor for the BWF World Junior Badminton Championships 2018”  said Ian Moss, President of Badminton Ontario, “with this being the largest badminton event hosted in Ontario in modern time, we certainly knew that we needed a world class partner like Li-Ning to manage and support the work of our organising committee to deliver an event of this magnitude on the world stage”.

The most successful country at the World Junior Badminton Championships has been China, winning 60 gold medals, with Malaysia and South Korea tied for second with 12 each. Chen Long, a gold medalist at the 2007 World Junior Badminton Championships, who later went on to win Olympic gold in 2016, is one of many players who compete using Li-Ning equipment and apparel.

About the 2018 World Junior Badminton Championships:

The Li-Ning BWF World Junior Championships 2018 are taking place in Markham, Ontario, Canada from November 5-18, 2018.  The City of Markham, along with its partners Badminton Canada and Badminton Ontario, are excited to be welcoming 600 athletes from over 50 countries.  Competition will occur at the Markham Pan Am Centre, which has been host to many international events since its opening in 2014. This will be the third time that Canada has hosted a World Badminton Championships (junior/senior).

About Li Ning:

For more information on Li Ning, visit https://www.li-ning-sports.com/

Contact Badminton Ontario:

For more information please contact:

Jean Wong, Technical Director

jean.wong@badmintonontario.ca

416-426-7195